Effective ideas to grow your business through social media
If social networks seem out of reach and too complex to master, it’s because you don’t realize the full potential they represent for the development of your business. To succeed, it’s very simple. It is a question of setting a precise and coherent objective: are you looking to collect consumer opinions? To attract potential customers to an event? To share your expertise to give credibility to your activity? Once you have decided on your guideline, you will know which functions will be the most profitable for you and your business. Here are some easy to implement and effective ideas to establish your reputation on Instagram, Facebook, or even Twitter!
Surveys: let your customers do the talking
Who doesn’t like being asked for their opinion? Ask your customers and prospects thanks to this function present on Facebook, Twitter but also in Instagram stories. Thanks to a well-conducted survey, you will be able to get to know your customers better, their needs, and their expectations to promote a specific range of products, review your opening hours or decide on an event in store. Give importance to their decisions. Also, surveys strengthen the links you have with your community and allow everyone to invest in business choices, whether strategic or not. To do this, it’s very simple:
- Go to your page.
- Then, click on “Write a publication”
- Choose “Poll” from the options offered
- Write your question and your possible answers
- Choose the length of the survey
- Schedule or publish!
Groups: a place for discussion and discovery
To make yourself known and directly address your future customers, join relevant Facebook sharing and discussion groups according to the following criteria:
- Your activity
- Your location
- Your target
On Twitter, do not hesitate to use hashtags # to communicate on specific topics related to your activity.
It may be wise to put hashtags # on the keywords of your tweet (related to your activity) to then interact with other Internet users via groups or discussion topics created from this same #. You can also communicate on the news by using the tweet trends (TT) that you will find on the home page, to the left of your news feed.
Also read Best business ideas under 10k$
Responsiveness: the key to success
Good customer service is a responsive service on social media. Never ignore customer reviews and respond to them as much as possible. Indeed, this good practice allows you to personalize the relationship you have with your customers while considering them and valuing their comments. Be sure to remain polite and courteous at all times and don’t skimp on humor and kindness!
Influence: your new spearhead
Influencers and micro-influencers will be your best allies! Bloggers, Instagrammers, or even YouTubers will know how to address your target using an article or a post to develop your notoriety and attract new customers to their community. Be careful, however, because all work deserves a salary. Also, always think of fair consideration for the recruited influencers!
Video: The future of networks
The effectiveness of video content on social networks is well established. The simpler and shorter the format, the more efficient it is. In this way, you can provide valuable information for your customers and take advantage of it to make your team and your philosophy is known. Also, consider Facebook Live or Live Instagram to position yourself as close as possible to your community and respond directly to comments. Thanks to these good practices, you will be able to affirm and legitimize your online presence. Never forget your original goals, don’t produce content to produce content, and reflect on your every action. You can also get support from digital professionals for your first steps on the web!