Business idea: start your own business as an Instagram influencer
Luxury hotels, white sandy beaches, chic cafes, and expensive jewelry: more than 100 million images are uploaded to Instagram every day, suggesting a “perfect” life in luxury. Getting paid well for photos like this sounds almost too good to be true. For so-called influencers, however, this is their “daily bread”. According to the American company “Hopper HQ”, Instagram stars can even earn up to a million US dollars per picture. What is behind this trend and how entrepreneurs with Instagram become self-employed can, we have researched.
Benefit from a large network
Instagram is a social network in which users can share photos and videos. Since the platform was launched in 2010, it has developed into one of the largest social networks with over a billion active users worldwide every month. The number of Instagram users in Germany was 15 million in August 2017.
Due to this high influx, the platform increasingly came to the fore as a marketing tool for companies: According to studies, over half of all companies planned to use the platform as advertising space in 2016. The expenditures are high: fashion companies z. B. has invested over a billion US dollars on Instagram in the past few years to market their products.
For this purpose, companies turn to influencers in particular, such as the German fitness blogger Pamela Reif or fashion blogger Caro Daur, who have a wide-reaching network .
A survey by Marketing shows that cooperation with influencers is worthwhile for companies-Platform Olapic: According to this, 31% of the surveyed Instagram users stated that they trust influencers more than the brands themselves.
Influencers (German: opinion-makers) are people who are suitable for marketing products in social networks due to a strong presence. This includes B. the Youtuber “Bibisbeautypalace”, who is the most successful German Instagrammer with 6 million subscribers. According to the “InfluencerDB” platform, she earns around 22,500 euros with a published picture on her channel.
How to make money on Instagram as an influencer
Business founders can benefit from this potential and set up self-employed as Instagram influencers. There are different ways to earn money on your channel. These can be:
- paid contributions
- Affiliate marketing
- Promote your products or services
Cooperation with brands through paid contributions
With this option, the Instagrammer introduces a company’s product and receives a certain fee for this. The collaboration between the two is freely negotiable and can include a single post as well as an entire campaign. The Instagrammer’s earnings are impressive: A survey of 5,000 influencers showed that a little less than half earn 200 to 400 US dollars per post. The amount of earnings depends on the size of the network. For example, if you have 5,000 followers, the payouts are $ 10 per postpaid.
Put an affiliate link in the profile description
Another option to start a business as an Instagram influencer and generate income is affiliate marketing. With this option, entrepreneurs enter into a partnership with a company and present its products in a photo. Since Instagram does not allow clickable links under the posts, this is often included in the profile description. The link can be clicked here and directs the user to the website of the advertised product. If a link is clicked or a purchase is made, entrepreneurs receive a commission for this.
Get started with your products on Instagram
You can also earn money by promoting your products or services on the photo platform. However, the direct link to your online shop has so far only been reserved for business profiles. These profiles also offer users the option of making contact with Instagrammer more easily through the mail or telephone functions. Statistics on the published content can also be viewed by the account holder.
Also, read 5 Effective Ideas To Grow Your Business Through Social Media
Start your own business on Instagram with your style
To build on the success of influencers and generate income with Instagram, certain requirements must be met. For example, business founders should take professional pictures and develop their style. For example, the published content can always be edited with the same filter or published in the same size. Also, founders should specialize in one topic: whether travel, fashion, or technology, for a successful Instagram profile it is important to set a goal and pursue it.
Don’t forget to create a business plan
Even start-ups who want to start their own business as influencers on Instagram should first create a business plan. This helps z. B. in recognizing the strengths and weaknesses of the business idea. This also specifies the financial planning and competitive situation. To make starting your own business easier, you should also check whether you can apply for subsidies and development loans.